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02 September, 2017

Shooting Musical Videos Abroad Is Cost Effective – Efa




A rap artiste, Efa Iware, popularly known as “Efa”, says
artistes prefer shooting musical videos abroad because it is
cost effective and cheaper.

Efa
Iware said this in Lagos that in Nigeria people tend to be
unprofessional in doing their jobs “which is not the case
abroad’’.
“There are some sophisticated equipment and modern
technologies required for good productions that we do not
have in the country and in terms of logistics, it is very
terrible here.
“If you schedule a video shoot for 8a.m., it may not start till
3p.m. or later because of hold up and other problems.
“If structures and amenities are in place in this country and
we have less hold ups, maybe artistes will not go out to do
their videos,’’ he said.
Iware said that if the artists were being empowered and if
they could get their money’s worth from the works they
released, they might be forced to do their shootings in the
country.
“They may be able to produce more quality videos because
they have the money to go for that.
“If we have videos that are poorly produced and it is
showcased, people will not go for them.
“We need to scale up our production to be as good as
those produced abroad,’’ he said.
The musician noted that lack of good equipment in the
country was one of the challenges facing production of
good video.
“These equipment cost a lot. It is few individuals that own
them and they loan it out for just a day or hours because
they will need to give it to others too.
He said that the country needed to put the right policy in
place and give artistes rebates on importation of musical
equipment.
Iware studied Geography in University of Ibadan; he is a
rapper, an actor, who played with a group known as X-
Factor in 2011.

His songs are “Sunmobi-2014’’, “Balling Like Don
Jazzy-2014’’, Bottom of the Glass-2015’’, “Brandi-2o015’’,
“Obandi’’ and others.






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